AGBU Armenia, ICOM Armenia and Museum Association invite you to be a part of a major event entitled “Museum Week: Rethinking the Cultural Spaces”, that will be held from 8th to 14th of November, 2018 in different locations throughout Yerevan. Museum Week aims to provide a special platform for the construction of cooperation links
amongst museums and other sectors like tourism, IT, and business development.

The Public Forum will provide a unique platform with six different topics catered to professionals from museums as well as the IT, Corporate, Education, Social, and Tourism fields. Through presentations by international experts, participants have an opportunity to discuss obstacles and challenges to development, in order to find constructive solutions that bridge know-how from different sectors. 



10:30 - 11:00 OPENING CEREMONY
Welcome speeches: 
Lilit Makunts – Minister of Culture of Armenia
Lernik Hovhannisyan – Minister of Culture of Artsakh
Ester Hakobyan - Director of DVV International Country Office in Armenia
Hripsime Grigoryan – President of TC, Ministry of Economic Development and Investments of the RA
Vasken Yacoubian – President of AGBU Armenia
Deborah Grieser - Mission Director USAID Armenia

Hripsime Pikichyan – President of Association of Museum Workers and Friends
Ani Avagyan – President of ICOM Armenia

1st SESSION / Presentation & discussion
11:00 - 11:45 “Cultural Organisations as Brands”, CECILIA MARTIN (Spain), Lava Lab
11:45 - 12:05 Coffee Break

2nd SESSION / Presentation & discussion
12:05 - 12:50 “Museums for Education or Cultural Action?”, ALEXIS BOYKO (Russia), Russian Art Museum
12:50 - 13:50 Lunch Break

3rd SESSION / Presentations & discussions
13:50 - 14:35 “Museums for Community Well-Being”, ELAINE ADDINGTON (UK), The Open Museum, Glasgow
14:35 - 15:20 “Museums and Tourism: possibilities of Integration”, SEBASTIAN FALK (Germany)
15:20 - 15:40 Coffee Break

4th SESSION / Presentations & discussions
15:40 - 16:25 “Fundraising for Museums: Ways and Opportunities”, FREDERICA ADELMAN (USA), Expert of My Armenia Program funded by USAID and implemented by Smithsonian Institution
16:25 - 17:10 “Strengthening Museums to Become Engaging Tourism Experiences”, SIMON JONES, Executive Vice President of Solimar International
17:10 - 17:55 “Around Touristification of Museums”, ARA KHZMALYAN (Armenia), Executive Director at Armenian Tourism Development Foundation

18:00 Opening of the MUSExpo2018 at AGBU Gallery Space; Reception and networking with the museums represented on the Museum Expo 2018

Language: English, with simultaneous translation.

More about Museum Week 2018 here. 

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